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Surviving and Thriving in the Upcoming Workforce Crisis

Over the last three years, the executive team at Profiles International has had the unique opportunity to partner with industry leaders to investigate a critical subject--how demographic changes to the world's workforce are leading to a workforce crisis and what companies can do now to survive and thrive.

Profiles International partnered with The Concours Group, Harris Interactive and AgeWave to assess how 24 leading global companies are preparing for the upcoming workforce crisis. The results of this collaboration served as the basis for the new book, "Workforce Crisis."1 This research has also been instrumental in driving product strategy for Profiles. Simply put, Profiles International is committed to providing solutions to help our customers address the upcoming workforce crisis. The workforce crisis is being driven into a "perfect storm" of catastrophic proportions by . . .

> A significant drop in the growth rate of the labor force.

> The impending retirement of Baby Boomers.

> A continuing paradigm shift from physical labor to a knowledge worker economy.

Soon, the worldwide demand for labor will outstrip supply by 35 million jobs essentially draining $3.5 trillion in annual output from the global economy--an impact sure to be felt worldwide.

The workforce shortage will result in incredibly stiff competition for top performers. Those companies capable of attracting and keeping top performers will thrive, while those that are not will fail.

Given this situation, what is the secret to effectively competing for top talent? It is very simple: optimizing employee engagement.

Companies that have a high percentage of engaged employees experience tremendous return on investment. For example, research found companies with a high percentage of engaged employees enjoy these clear competitive advantages:
> Higher customer loyalty (86 percent higher)
> Success in lowering turnover and increased productivity
> Higher profitability (44 percent higher)
> Better safety records
> A 27 percent increase in earnings per share

It is obvious optimizing workforce engagement is a key business strategy that yields high results. Unfortunately, our research found that over 60 percent of current employees are not engaged in their current roles.

Therefore the question remains, "How do you make sure your employees are engaged, especially through the changing dynamics of the workforce?"

Some solutions include making sure the job matches a person's thinking and cultural styles in addition to their previous background and skills, and tailoring the right combination of compensation, benefits and work/management "climates" to match the characteristics of your workforce.

Profiles International's integrated portfolio of solutions provide you with tools to optimize employee engagement throughout the employee life cycle, from hiring to motivation and retention through succession planning.

We invite you to learn more about our continuously expanding family of solutions such as our Employee Engagement Survey. Also, request our newsletters on the Workforce Crisis and Leadership Development.

We look forward to ongoing and future partnerships to assist you to prepare for and thrive during the workforce crisis.

1. Dychtwald, K., Erickson, T., Morison, R. (2006). Workforce Crisis. Boston, MA: Harvard Business School Press.

 

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